MARA AI Studio

From Bitcoin Mining to AI Powerhouse

Where Every Watt Becomes Intelligence

CTO Vision & Execution Plan

Executive Summary

The opportunity, the plan, and why now

The Opportunity

Transform MARA from $6.35B mining company to $160B AI platform. Leverage 85,000+ processors and $0.04/kWh power for 85% gross margins.

The Strategy

Ship enterprise AI platform in 180 days using Marvey (AI building AI) + 7 elite engineers. Build, don't committee.

The Outcome

10x company by 2030. Category-defining platform with 25x revenue multiple.

Core Assumptions

Infrastructure Partner
Exaion provides IaaS layer with 99.95% SLA

Market Timing
Enterprise AI adoption hits inflection point

Execution Model
AI agents can build production software

The $160B Moonshot 🚀

Our technical advantages make this transformation inevitable

Today: Mining Bitcoin

$6.35B

Market Cap

$940M

Annual Revenue

46,893

BTC Holdings

6.7x

Multiple

• 100% Bitcoin mining revenue
• Commodity business model
• Volatile earnings tied to crypto

2030: The AI Platform Giant

$160B

Market Cap

$6.4B

AI Revenue

$7.3B

Total Revenue

25x

AI Multiple

• 88% recurring AI revenue
• SaaS predictability
• Premium software valuation

Our Unfair Technical Advantages
                            85,000 GPUs + 250,000 ASICs

                            Already deployed and operational
                        
                            $0.04/kWh Power

                            Lowest in industry
                        
                            1.8GW Capacity

                            Constant baseload
                        
                            <100ms Switching

                            Bitcoin ↔ AI instantly
                        
                            100% Utilization

                            vs 60% industry average
                        
                            $0.002 per inference

                            25x cheaper than OpenAI
                        
                    Result: Unfair Economic Advantage Over Pure-Play AI Companies

MARA AI Studio

Watch Sarah from Marketing ship her first agent in under 5 minutes

MARA AI Studio

● LIVE

👩

Sarah

I need an agent that reads new leads from our HubSpot form, researches each company, scores them 1-10, and if they're 8+, creates a personalized email and adds a high-priority task in Salesforce.

✨

MARA

Perfect! I'll create your Lead Qualification Agent. Here's what I'm building:

📥

Connect
HubSpot Forms

→

🔍

Research
Web + LinkedIn

→

⭐

Score
AI Analysis

→

✉️

Email
Personalized

→

☁️

Deploy
To Salesforce

✅ Agent Created Successfully!

• Name: "Lead Qualification Pro"
• Status: Active and processing
• First lead processed: 12 seconds
• Estimated monthly value: $48,000 saved

5 min

Create & Deploy

Zero

Code Written

24/7

Always Running

∞

Agents at Scale

"Every employee becomes an AI builder. No code. No limits."

The Secret Weapon: Perfect Energy Symphony

Watch our AI agents + Bitcoin mining create an infinite profit machine

The Problem Everyone Else Has

Bitcoin miners: 60% utilization • AI platforms: Sporadic demand • Grid operators: Hate volatility

📊 Real-Time Signals

Bitcoin Price

$98,450

↑ 2.3%

AI Queue (MARA Studio)

2.4K

↑ Agents waiting

Grid Demand

Normal

⚡ Stable

Algorithm Decision:

OPTIMIZING...

1.8 GW Constant Draw

98% Utilization • 24/7/365 • Never varies

ALWAYS 98%

⛏️ 58.8%

🤖 39.2%

BUFFER

⛏️

Bitcoin Mining

Currently: 1.06 GW

→ Stable

🤖

AI Agents

Currently: 0.71 GW

→ Stable

Live AI Workloads from MARA Studio:

• Sarah's lead qualification agent processing • Tom's data analyzer running • Emily's customer chatbot responding • Alex's report generator active • Lisa's workflow automation executing • Mike's sentiment analyzer scanning • Jennifer's email assistant drafting • Robert's inventory optimizer calculating • 847K more agents in queue •

✨ The Magic

Grid Loves Us

Constant 1.8GW baseload = Premium rates + priority access

Zero Waste

100% utilization vs 60% industry average = 67% more revenue

Perfect Hedge

BTC down? AI up. AI slow? BTC up. Always winning.

$42.7K

Revenue per Hour

$5,280

Per GPU/Month

100%

Utilization

< 100ms

Switch Time

$374M

Annual Revenue

85%

Gross Margin

"The only platform where every watt works 100% of the time"

Competitors: 60% utilization • MARA: 100% utilization • The math is that simple.

The Architecture of Tomorrow

Building the AI platform stack that scales to millions

🚀 SaaS Layer - "The AI Applications"

MARA AI Studio • Agentic AI Platform

Natural Language Interface Agent Orchestration Visual Workflow Builder 1000+ Pre-built Agents Enterprise Connectors Real-time Analytics

⚙️ PaaS Layer - "The Platform Services"

Exaion + Strategic Partners

Model Serving & Inference Vector Databases Message Queues API Gateway Container Orchestration ML Pipelines Data Lakes

🗏 IaaS Layer - "The Infrastructure Foundation"

MARA Energy + Exaion Data Centers

1,250 GPUs 83,600 CPU Cores 1.8GW Power @ $0.04/kWh 4 Tier III/IV Data Centers 37 PB Storage 100 Gbps Networks

$0.002

Per Inference

85%

Gross Margin

<50ms

P95 Latency

99.99%

Uptime SLA

Technical Foundation & Black Box Strategy

Building on mystery infrastructure with confidence

IaaS Layer Assumptions

✓ Kubernetes-compatible orchestration
✓ 99.95% infrastructure SLA
✓ SOC2 Type II compliance
✓ Multi-region availability
✓ API-driven provisioning
✓ Sub-100ms network latency

Observability Without Visibility

✓ Edge monitoring layer
✓ Synthetic transaction testing
✓ Customer-side telemetry
✓ Canary deployments (1% → 100%)
✓ Circuit breakers at boundaries
✓ Distributed tracing (OpenTelemetry)

Build vs. Buy vs. Partner Decision Matrix

Component

Decision

Rationale

Agent Orchestration

BUILD

Core differentiator, IP moat

LLM Infrastructure

PARTNER

Use Anthropic/OpenAI APIs initially

Authentication

BUY

Auth0/Okta - enterprise ready

Vector Database

PARTNER

Pinecone/Weaviate managed service

Monitoring Stack

BUY

Datadog + custom dashboards

100ms

P95 Latency Target

99.99%

Platform Uptime

<2%

Error Rate

10K/sec

Agent Actions

Navigating the Minefield

Top risks and how we turn them into advantages

HIGH RISK

IaaS Provider Dependency

Exaion outage takes us down

Mitigation:

• Multi-cloud abstraction layer
• AWS failover (48hr RTO)
• Contractual SLAs with penalties

HIGH RISK

Marvey Hallucinations

AI agents ship broken code

Mitigation:

• Human review for core systems
• Comprehensive test suites
• Staged rollouts with monitoring

MEDIUM RISK

Elite Talent Acquisition

Can't hire Stripe/Anthropic talent

Mitigation:

• Founder equity packages
• Remote-first flexibility
• "Build AI with AI" mission

What Could Kill Us

🔴 Exaion bankruptcy/acquisition
🔴 Major security breach in first 90 days
🔴 OpenAI/Anthropic rate limits
🟡 Enterprise sales cycle > 6 months
🟡 Regulatory changes for AI platforms

Our Insurance Policies

✅ $10M cash runway = 18 months
✅ Week 1: Multi-cloud abstraction
✅ Day 1: Bug bounty program
✅ Self-hosted LLM fallback ready
✅ PLG motion = faster adoption

The Meta Risk: Moving Too Slowly

Every day we don't ship, Salesforce/Microsoft/Zapier get stronger.
Speed is our only moat.

Meet Marvey: The AI That Builds Our AI

"An orchestrated swarm of specialized AI agents working 24/7"

MARVEY

📊

Product
Manager

🔍

Solution
Architect

⚙️

System
Architect

🎨

UX
Designer

💻

Software
Developer

🔍

QA
Engineer

🔒

Security
Engineer

📈

Marketing
Analyst

The Marvey Effect

• 8 specialized agents, 1000s of instances
• Ships code every hour, 24/7/365
• 30x faster than human teams
• Zero coordination overhead
• Self-improving neural architecture

Already Proven

• Built and deployed V0 in production
• 100+ active users today
• 6-month features in 2.5 weeks
• $1876/year vs $300K engineer
• Ready for MARA scale Day 1

The Breakthrough

Not one AI doing everything poorly.
Eight specialized AIs doing their jobs perfectly.

Org - The Magnificent Seven

5 Eng, 2 Product + 10,000 agents = Infinite Possibilities

What Others Do

The traditional playbook:

• 200+ engineers @ $60M/year
• 18-24 month development
• 7 layers of management
• Constant hiring battles
• Linear scaling (hire more = do more)

The MARA Way

Our secret weapon:

• 5 engineers + 2 product @ $3.5M/year
• 6-month to market
• Flat structure + AI orchestration
• Infinite agent workforce
• Exponential scaling (10x with same team)

The Dream Team🗏
Platform Architect
(Ex-Anthropic)
🎨
Product Engineer
(Ex-Stripe)
⚡
Infrastructure
(Ex-Netflix)
🧠
AI/ML Lead
(Ex-DeepMind)
🔗
Integration
(Ex-Zapier)
📊
PM Lead
(Ex-Notion)
🎯
Product Design
(Ex-Figma)

Quarterly Execution Blueprint

From zero to $500M ARR in 12 months

Q1: Foundation Sprint

Days 1-90

Core platform architecture deployed

Authentication & multi-tenancy

5 Marvey agents operational

Natural language → workflow engine

10 design partners onboarded

Datadog monitoring live

Exit Criteria: Alpha platform processing 1000 agent actions/day

Q2: Enterprise Ready

Days 91-180

SOC2 Type I certification

100+ pre-built agent templates

Salesforce, HubSpot, Slack integrations

RBAC & audit logging

Self-serve onboarding flow

99.9% uptime achieved

Exit Criteria: $10M ARR, 50 paying customers

Q3: Scale Machine

Days 181-270

Multi-region deployment

1000+ integrations via Zapier

Advanced agent collaboration

Custom model fine-tuning

Enterprise SSO & SAML

24/7 support team

Exit Criteria: $100M ARR, 500 customers, Series A ready

Q4: Market Domination

Days 271-365

Agent marketplace launched

Developer API & SDK

HIPAA, GDPR compliance

Predictive agent suggestions

White-label offering

Global data centers (5 regions)

Exit Criteria: $500M ARR, 2000 customers, category leader

Operating System for Success

How we work together to win

Our Leadership Principles

👑

Ownership
Think like founders
Long-term > Short-term

🚀

Bias for Action
Ship today, not tomorrow
Speed matters

🎯

Deliver Results
Focus on outcomes
No excuses

🤝

Earn Trust
Be transparent
Keep promises

❤️

Customer Obsession
Work backwards
Their success first

🤝

Product Partnership

Daily standups
Shared OKRs
Joint customer calls
2-week sprint cycles

💼

Executive Alignment

Weekly exec sync
Monthly board updates
Quarterly investor calls
Real-time Slack channel

📊

Commercial Strategy

Sales engineering rotation
Customer success embed
Pricing model iterations
Feature flag coordination

Resource Advocacy Playbook

Show traction metrics weekly (users, ARR, NPS)
Frame requests as ROI multipliers not costs
Present 3 scenarios: conservative, base, aggressive
Always include "what we WON'T do" tradeoffs
Celebrate wins publicly, debug failures privately

Communication Altitude Control

Board/Investors: Vision + 3 KPIs + 1 risk
CEO/CFO: P&L impact + timeline + resources
Product/Sales: Features + bugs + customer feedback
Engineers: Architecture + code + metrics
Customers: Benefits + timeline + "it just works"

Why I'm the CTO to Make This Real

Track Record

Built Harvey/Marvey V0 - already shipping production AI with 100+ users. Led 142-person org through cloud transformation. Deep expertise in both enterprise scale and startup speed.

The Vision

Transform MARA from $6.35B mining company to $160B AI platform. Clear technical path, proven framework, leveraging existing infrastructure advantages.

The Speed

6 months to market using Marvey + elite team. Not building committees, building code. Ship daily, measure everything, iterate constantly.

My Commitment

✓ Ship MARA AI Studio in 180 days
✓ Build 10x company by 2030
✓ Unprecedented Bias for Action
✓ Deep Collaboration with ELT

"Let's build the future. Today."

Not with committees. With code that ships.

🔒 Protected Presentation

MARA AI Studio

Executive Summary

The Opportunity

The Strategy

The Outcome

Core Assumptions

The $160B Moonshot 🚀

Today: Mining Bitcoin

2030: The AI Platform Giant

Our Unfair Technical Advantages

MARA AI Studio

The Secret Weapon: Perfect Energy Symphony

The Architecture of Tomorrow

Technical Foundation & Black Box Strategy

IaaS Layer Assumptions

Observability Without Visibility

Build vs. Buy vs. Partner Decision Matrix

Navigating the Minefield

IaaS Provider Dependency

Marvey Hallucinations

Elite Talent Acquisition

What Could Kill Us

Our Insurance Policies

The Meta Risk: Moving Too Slowly

Meet Marvey: The AI That Builds Our AI

The Breakthrough

Org - The Magnificent Seven

What Others Do

The MARA Way

The Dream Team

Quarterly Execution Blueprint

Operating System for Success

Our Leadership Principles

Resource Advocacy Playbook

Communication Altitude Control

Why I'm the CTO to Make This Real

Track Record

The Vision

The Speed

My Commitment